Have you seen this commercial? I was mortified when I first saw it. I can just picture little five year-olds across our nation sitting in front of their TVs soaking up the bad behaviors displayed by the children in this ad. Moms of young ones, you sure have your work cut out for you in today's world. And I don't care if that makes me sound like an old ranting lady. And no, I don't need to 'lighten up.'
In the words (sort of) of Ronald Reagan: "Mr. Burger King, take down that ad!"
45 comments:
Oh, I hadn't seen it! How awful! I'm writing to Burger King as soon as I finish this.
Here's the info:
Burger King Corporation
5505 Blue Lagoon Drive
Miami, Florida 33126
Corporate Headquarters - 305-378-3000
Marketing/Advertising Information Requests - 305-378-7200
Consumer Relations - 305-378-3535
HAVE IT YOUR WAY® Cards Consumer Help Desk - 1-800-522-1278
It is yucky Linda. I don't know who would think it is funny or even appealing. Maybe a bunch of eleven year old boys? Burger King must really be getting desperate.
Cal
This is why people without kids don't want kids. And sadly I have seen real kids act this way and their moms give in just like this one.
Moms Unite - think of the soup nazi (Seinfeld) - "No apple fries for you!"
It's disgusting. When will people figure out that there is always consequences for what they put out there, whether it's a commercial, article or attitude. UGH!
I HATE this commercial...of course we don't eat at Burger King (GAG) but I still dislike this commercial every time I see it....thank God my kids hate fast food!
I *so* take issues with commercials like this! It gets my biscuit! My MIL used the tv for a babysitter before Steve and I married and many of the behaviors Kristyn learned had to be unlearned, the old fashioned way. (We didn't do time out's at our house.)
Wow. That is truly disgusting. And sadly, I have seen way too many parents cave to their kids because they don't want to be the "bad guy."
I'll never forget how dumbfounded I was a couple of years ago when I found myself in the school library "arguing" with a kindergartener who refused to go back to his classroom when I told him to because he was misbehaving. Because I was a parent volunteer and I knew I could not touch him and physically take him to the classroom, all I could do was call the teacher and report it. But I thought "Here is a kid who is used to adults giving in to him."
Amen!!!
Wow. I think BK will be sorry.
Sometimes I think that the advertising industry does not have a clue.
I'm glad to get the info to write BK about this--soooo tired of this type of "humor?"
I hated the BK adds that had the Mom's running down the King. I think they have slipped to a new low in my opinion.
Yes, I had seen it. The mom trying to coerce the child, who by the way is a little bratty, to eat an apple is a little much. My child would be sent to her room for speaking to me like this.
Does BK think apple fries are the answer to your child not eating apples? Does it also cure brattiness?
Oh. My. Goodness. You've gotta be KIDDING me!!!!
And we wonder why tv shows like "nanny 911" are so popular.
Unbelievable. Just plain unbelievable.
I had caught the end of this one, but didn't see the first part.
I truly hate when TV portrays kids acting bratty and then getting rewarded for it. Even shows like "Funniest Home Videos" would sometimes award the grand prize to a video of a kid acting horribly or lying. Haven't these people ever heard of reinforcement?
Another commercial that gets me is for a liquid supplement -- Pedia Sure, I think. The mom and daughter are shopping, and the daughter says, with every choice the mom makes, "I don't like chicken. I don't like broccoli." etc. So the mom feeds her Pedia Sure to make sure she gets the nutrients she needs. Like the kid is going to be on a liquid diet the rest of her life?
I have not seen it on tv - but you can be sure that I will not take my grandchildren there! Who wants that type behavior??? Who in their right minds would encourage it or think it's funny?
I'm in total agreement w/ you! RANT on!
I thought this was a joke you were posting. After watching your video I thought for sure it had to be one of those home made videos that kids do as jokes on You Tube, definately not real. Then I read the comments and other people have seen it too. UNBELIEVABLE!
I have seen the one Barbara H referred to and that one drives me crazy-er too.
I hate it, too. I'm glad you posted about this, Linda.
Oh my word. I had not seen that, but I have three young boys at home; I want to be sick right now.
Obviously the person who thought that one up doesn't have any kids, and therefore had no CLUE how impressionable our young ones are.
I'm writing a letter. Stand back, everybody...I'm goin' in.
Terrible!!!
Reason number 1,283 we no longer have cable, or satellite and soon won't even have analog reception. I had not seen this ad but it is disgusting and definetily not humorous,which is probably what the ad execs intended.
Frankly I don't see how they could see this as at all funny. But then I don't hang out on Madison Ave.
Besides that "the King" always creeps me out anyway.
I caught part of it yesterday but hadn't heard all of it...I had been distracted at the time, but thought, "Did I just see her kick the dad?"
Yep, truly awful commercial from beginning to end!
I read Burger King's Worldwide official site's Corporate Social Responsibility mission statement--they noted "valuing customer's interests" and "Fundamental respect for all people".
Have they overlooked their corporate social responsibility statement? Did this ad respect children or mothers?
I'm disappointed, 'cause I really liked their burgers.
I like the concept of the product, but that commercial is disappointing. I know many will say that we are just too uptight... but I think it sadly reflects what is being allowed by children in today's society.
During VBS I know I had to address kids a few times on behavior and basic behavior issues. :(
What a horrible commercial.
I am a grandmother and I hate this..
that is terrible.
Barb
thanks for showing us.
Wow, I had not seen that yet. I'm appalled!!!
I immediately thought of the same one that Barbara H mentioned...and it goes without saying how much I hate all the tv shows, commercials, etc that make parents, especially dads, incompetent at best. (See here: Family Guy, Simpsons...even Home Improvement showed dear old dad as a buffoon who couldn't even change a washer, much less relate to his wife or kids without the sage advice of his odd neighbor).
Disrespectful society. What's more sad than anything is that not only has society accepted this behavior as OK, they make commercials out of it.
First, thank you for allowing the rant...I have seen this one and I was appalled as well. I could not believe we have lowered ourselves to acquiescing to such behavior...not wait YES I CAN. Ever hear of Bart....and looked at your tv guide lately?
Dearest Lord Jesus, please take hold of the hearts of children. I know your eyes search to and fro over this earth to strengthen the hearts committed to you. Give us as parents the conern for the future of children allowed to behave this way. Have compassion, convict, and correct.
Love Chel
It just makes me cringe. Not amusing AT ALL.
WOW, I have not seen that horrific commercial. One more reason NOT to eat at Burger King.
I'll be sending them a letter of my disgust over this! It's hard enough raising kids without putting thoughts into their heads like this trash.
I can't believe that! Actually, I guess I can. It is getting harder and harder to raise our children these days. It's not going to get any better either.
Anyone else ready to hear the trumpet sound? :) I know that I'm watching and waiting!
Tell me this is a joke.
Please. Tell me.
Unbelievable.
This would be filed under the category of "What I miss by abandoning TV."
Sophie and I are visiting you together today so I may wait to watch the clip until I am alone. She is enjoying watching the coffee pour into the mug of your header.....She is your BIGGEST fan you know!!
Thanks for visiting my blog today... It sure is a small world, I recognize some of your commentors from my friend Jamie's blog. =) I have enjoyed reading many of your posts as well, but unfortunatley today I do not have time for a second cup, as my soon to be three year old is needing my attention... ;)
I saw this commercial the other day and thought it was DREADFUL!!! I don't see any parent wanting their children to see it, and I don't see how it would encourage parents to visit Burger King. I want to run the other way~!!
I had not seen this. Anything to make a buck, right? Isn't that what our world comes down to?
They could've really done well with showing a healthy alternative with apple fries but of course there has to be some sort of degrading or immoralizing in the selling of something meant to be good.
TV shows and commercials are getting ridiculous but don't get me started. Not only is there too much sex on tv, there's homosexual sex and now there's group sex. Swingtown is the most degrading, immoral, most ridiculous thing on tv. It is nothing short of legalize porn. I only accidentally watched it one time thinking I'd be intrigued by the old fashion clothes. I had no idea what Swing town meant. I'm sheltered or dumb.
Okay, just wanted to jump on the soap box.
I envy your reader who said her and her kids hate fast food. I wish I did but it's quick and easy for one and the artery clogging stuff can be good--not at BK but other places.
I hadn't seen this one yet. Yes, I have little ones and yes, I am appalled.
Wow. Speechless. I might actually show this clip to my 9-y/o & 12-y/o and ask what *they* think.
(Ok, *almost* speechless.)
Yes, I have seen it. It is horrible.
I'm with you, but I have seen kids act JUST LIKE THAT toward their parents! Took all my self control not to take them out to the woodshed myself. And they will be running the country during my medicare years!
Couldn't believe it when I saw it on Canadian tv. If all you commentors on this would leave them a little email, they would perk up their ears. In the corporate world one opinion represents many, many more in their eyes.
Stupid stupid terrible commercial.
BK should be embarrassed.
My children would be just as appalled as I am.
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